Early Wines is a wine startup with a fascinating concept: why can’t we sell wine based on its flavor and aroma notes, the same way perfumes are often sold by their note combinations? By listing the evocative notes right on the label, the wine will immediately stand out on the shelf. The final label can function as a fun conversation starter for parties. The curved type with the flavor cues looks like someone was just typing out their train of thought as they taste the wine. The quotation marks add to the conversational feel.

Art direction, brand design, packaging design, and copy by Adell Medovoy