Sahar’s needed a branding system for a high-end, artisanal bagel shop with a focus on craftsmanship, quality ingredients, and a hip downtown vibe. The bagel shop will host open mics and show local art work, so they wanted to emphasize that they are more like an art gallery or bar than a typical bakery. They also requested something with a touch of irreverent humor.
Art direction, brand design, packaging design, and copy by Adell Medovoy